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Cattaro Gurgaon | Luxury Premium Apartments | Gurgaon Cattaro

Cattaro Gurgaon | Luxury Premium Apartments | Gurgaon Cattaro

CATARRO_19-feb

AIPL present you another incredible creation “Cattaro” life without compromise, in sector 70A, Gurgaon spread over a wide space with full justice to perfection, quality, innovation to put forward the excellent space to discover the happiness all the time.

Right intermingle of 3 & 4 BHK apartments, 24 floors tower and its tribute the greatest legends of design and plan. Water-ponds in front for the live environment with lush greenery to imbibe the fresh air all the time. Loaded with modern amenities followed by gym, spa, changing room, meditation space, lush greenery, swimming pool etc. for the better lifestyle.

The limited number of families here will enjoy everyday and bring the massive happiness & joy each time. This complete family place will grant you the right pathway to live an ultimate life and walk around to the best things every week or every day.

Since its inception from 1991, they have been delivering the quality and unique space to summarize all the needs together and offer the new space for easy and comfortable life with the luxury touch. Cattaro is conceptualized in a right way that each one feel like home and use the place in the best possible way for spare benefits.

ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

Web : http://www.adlergroup.in

 

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

Web : http://www.adlergroup.in

Concept Of Luxury Homes_gurgaon_delhi_noida

Concept Of Luxury Homes In Gurgaon Delhi Noida NCR

Concept Of Luxury Homes

Less than ten years ago, the concept of luxury homes was firmly tied to a city’s most expensive inner locations.


Less than ten years ago, the concept of luxury homes was firmly tied to a city’s most expensive inner locations. ‘Pin code value’ was the watchword, and developers focused on the luxury segment operated within those boundaries. The prices of homes in such locations were and continue to be exorbitantly high, but HNI buyers were willing to pay them for the privilege of an impressive address. However, inner city areas do not have limitless capacity to accommodate such luxury offerings. Eventually, the most sought-after addresses became available only when an old building came up for redevelopment, or on the resale market. But the value proposition of resale properties in high-value locations has been eroded by the fact that they are invariably in projects that lack the bells and whistles of what spells luxury in today’s context.

This includes luxury-grade spaciousness, contemporary common amenities, modern security, clubhouses and swimming pools and smart home features. This dynamic has made it necessary for the luxury homes domain to expand beyond its traditional boundaries, and into new locations. Left with no alternative, developers have begun exploring alternate precincts that can support modern ultra-luxury housing projects. Market pundits prophesied that this can never work – luxury which is not joined at the hip with a snob address is doomed to failure.

 

They were wrong for two reasons:

 

1. They underestimated the degree to which the requirements and tastes of luxury home buyers have evolved

2. They underestimated the ability of luxury homes developers to deliver an entirely new luxury proposition.

 

More and more of India’s affluent home buyers are actively patronizing the new category of ‘luxury without boundaries’. They no longer find a snob value address enough justification to put up with escalating inner city chaos. Apart from the sky-high property rates involved, traditional snob value addresses in central areas have increasingly become associated with chronic traffic snarls and pollution rather than a luxurious lifestyle. Luxury home buyers have, in fact, been ready for a new deal for quite a long time – but their options were limited.

 

ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

 

Developers of luxury homes in new locations therefore focused on putting homes that provided spaciousness and modern amenities on the market. These projects target luxury home buyers who are now thinking beyond the confines of luxury based solely on address value. They are indeed a massive evolutionary step forward, since they provide a vastly superior degree of luxurious lifestyle. Open spaces, landscaped green zones, seamless security and the community experience that hyper-expensive properties in traditional luxury locations lacked are now available. The connectivity factor is not ignored. Developers of this new line of luxury homes ensure that their locations are accessible to the city’s business hubs via new road networks. High end townships offer the highest level of convenience within their own perimeters, negating the need to travel to other areas for shopping, healthcare and entertainment. Lack of infrastructure was previously the hidden price that HNI buyers paid along with the inflated cost of properties in traditional luxury areas. Today, modern social and civic infrastructure is very much part of the deal. Not surprisingly, the arrival of these New Age luxury projects is giving birth to new addresses that spell ‘arrival’.

The cramped, dusty, ageing flavour associated with traditional luxury locations in the inner city has given way to the freshness, spaciousness and with-it ethos associated with new high-value addresses. The confines of homes without charm or view within crumbling buildings with no distinguishing features have given way to large, tastefully appointed, ultra-modern flats surrounded by greenery. Nor is it just the nouveau riche who are buying such homes. So marked is the contrast and so superior is the experience that these new luxury projects offer that even die-hard HNI aficionados of traditional pin code value are now beginning to be wooed by the New Deal. As a result, we will definitely witness the steady erosion of the monopoly of the luxury locations of yesteryear.

ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

luxury-home-premium-apartments-gurgaon-delhi-noida

Luxury realty market flourishes in Gurgaon Noida Faridabad Delhi Ncr : ADLER

Prices aren’t holding back  anyone who wants to own an upmarket condominium. In Mumbai, where space is perhaps the costliest anywhere in the world, luxury apartments worth R10,000 crore have been sold in the ten months to October. That’s across nearly 500 units costing an average of R20 crore, data from PropEquity shows.

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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A luxury residence could cost as much as R100 crore in Mumbai and more posh locations in New Delhi but the bulk of the transactions, real estate watchers say, are in the range of R20-25 crore.

The tab could be slightly smaller in Bengaluru, Hyderabad, Pune, Chennai or Kolkata where a luxury home can be bought for even R5 crore though really nice places can set you back by R15 crore.

The action in the luxury space hasn’t been restricted to Mumbai. In the NCR, for instance, 368 apartments costing between R4-40 crore were sold between January and VGOctober while in Bengaluru 302 of the 311 units  launched were sold.

realty market, realty market in India, realty market in Mumbai, luxury housing market

Relatively young buyers, aspiring for a luxurious lifestyle, are lured by properties built by local developers often in collaboration with marquee international names like American real estate baron Donald J Trump and designer Jade Jagger. Around 340 new units in the luxury segment with an average cost of R20 crore were launched in Mumbai between January-September 2014.

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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Avnish Bajaj, managing director of venture fund Matrix Partners, recently bought an apartment overlooking the Arabian Sea in Four Seasons’ upcoming private residence project in the upscale neighbourhood of Worli, in South Mumbai. The apartments here are priced upwards of R30 crore and cost as much as R100 crore for a 7,000 sq ft duplex apartment

“What started off as being a good investment opportunity will now be my home,” says 43-year-old Bajaj, who made his fortune by selling his portal Bazee.com for about R250 crore in 2004. Bajaj likes the fact that it’s a classy offering that one doesn’t get in a large scale project.

The growing interest in luxury spaces is visible from the recent interest in the Lodha Group’s ‘World One’ and ‘World Crest’ properties in central Mumbai.

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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The developer was able to notch up sales of Rs 500 crore by selling 30 units in the first two weeks after bookings re-opened in November and is now roping in Jade Jagger for a project in the western suburb of Goregaon. The Trump Organisation has also partnered with Lodha in Mumbai.
The sale of ubèr-luxury residences could continue to be driven by the $12 billion e-commerce and mobile phone industry which is churning out many millionaires. Indeed, buying luxury apartments is no longer the sole domain of people with “old money”, says Mudassir Zaidi, national director, Knight Frank India. “Apart from promoters who have made money in IT, financial services and pharmaceuticals, CEO-level professionals and even lawyers are the new buyers of luxury real estate,” Zaidi points out.

Ajjay Agarwal, CMD of handset maker, Maxx Mobile, is one such promoter, who aspires to own a luxury home some day; his firm is tipped to clock a turnover of Rs 600 crore by March 2015 Rs1,500 crore by end of 2017. “Like any promoter who has achieved a certain business target, the next step is to invest in high-end real estate and luxury cars,” Agarwal says.

Meanwhile, established business persons continue to be in the market for luxury homes. Shiv Nadar chairman of tech-giant HCL is understood to have bought a bungalow for Rs 115 crore in South Delhi. Nimesh Kampani, chairman of financial services firm JM Financial is said to have bought an apartment in upcoming Signature Island in Bandra Kurla Complex, where ticket sizes range from Rs 35 crore to Rs 60 crore.

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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Adarsh Jatia, managing director of Provenance Land, who is spearheading the joint venture with Four Seasons for private residences says demand for privacy and greater space in houses is important to buyers of luxury residences.

 

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ADLER Group

Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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ONGOING PROJECT

Premium Real Estate Choices : Gurgaon Noida Delhi Ncr

The real estate industry is set to be the clear gainer from the surprise cut in repo rate.

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Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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With the Reserve Bank (RBI) setting the tone for more rate cuts, there is expectation of the much awaited pick-up in activity. On Thursday, real estate developer DLF and India’s largest home financier HDFC were among the top gainers at the BSE.

The DLF stock closed with a 10.8 per cent gain while HDFC was up 7.3 per cent.

A look at the movement in Residex (the housing price index prepared by the National Housing Bank) and the interest rate cut by the RBI in the past also establishes the correlation.

In the period between April 2012 and May 2013 when the RBI cut repo rate by 125 basis points from 8.5 per cent to 7.25 per cent, home prices shot up — evidence of an uptick.

The Residex value in Jaipur rose by almost 35 per cent and that in Pune, Delhi and Mumbai rose by over 10 per cent representing an equivalent average hike in home prices during that period.

 

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Buying a Luxury Home is probably the biggest purchase you’ll make in your life. Our Experts will give you Free, unbiased advice on buying and choosing the right home for you. Contact Us Now

Mob: +91 9971170911 ,+91 9910733911

Email : info@adlergroup.in

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buy_home_gurgaon_delhi_noida

Housing sales likely to increase in India gurgaon delhi | GET EXPERT ADVISE

Housing sales are estimated to rise this year to 1.92 lakh units in the country’s top seven cities on expectations of interest rate cut and stable prices, according to property consultant India.

Housing sales fell to 1.75 lakh units in the primary markets of seven major cities in 2014 as compared to nearly 2 lakh units in the previous year.

These seven cities are Delhi-NCR, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad and Pune.

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Supply, however, is estimated to decline marginally to 2.18 lakh units this year from 2.2 lakh units in 2014.

Developers would be sitting on unsold inventories of 27 months at the end of this year as compared to 28 months in 2014-end.

“2015 will see home buyers benefiting from reduced borrowing rates, increased developer-focus on affordable homes, largely stable prices, and better job and income prospects,”

Puri added that this year would definitely be good for the real estate sector as borrowing rates are sure to go down from the current levels and economic activity is gradually picking up.

“With property prices staying stable and good deals being offered by developers in order to clear their inventory, fence-sitting buyers be further encouraged to press the ‘buy’ button,” said in a report.

 

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Stating that developers are now largely focusing on affordable homes, the consultant said this would help in bridging the existing wide gap between demand and supply of affordable homes.

According to experts, developers would become more earnest about right-sizing and right-pricing their offerings.

“Smaller, yet better-designed and more efficient homes will define the residential real estate market in 2015, and selective corrections in some of the over-priced cities will help bring about faster sales for stagnated supply of larger configurations,”

The consultant felt that townships would become more prevalent, while the supply of luxury homes would moderate to align with the slow demand.

 

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Untitled-1

Cattaro : India’s first bespoke designer residences | Gurgaon

India’s first bespoke designer residences created by four celebrated Indian couturiers. Each home infused with their distinct design identity and surrounded by a veritable oasis of comfort in Sector 70A, close to Southern Periphery Road, Gurgaon.

The word ‘Cattaro’ derives its origin from the ancient language of Pali and symbolizes the four essential elements of Nature – Earth, Water, Fire and Air.

Cattaro personifies the four couturiers who are elemental in the birth of India’s first bespoke designer residences, styling and designing each space to resonate their own aesthetics.

 

SKY LOUNGE

Breathtaking view from the Sky Lounge. Sunsets are special here. So is the sunrise.

The tranquil atmosphere of the Sky Lounge will leave you coming back for more everyday.

Semi-covered but semi-glossed, almost like a wonderful conservatory, the Sky Lounge designed by Tarun Tahiliani is multipurpose space where peace and nature come together in a seamless style.

 

Abu Jani & Sandeep Khosla, Shantanu & Nikhil and JJ Valaya are designing and styling the residences while Tarun Tahiliani is designing the Lobby and the Sky-Lounge.

 

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adler_gurgaon

Gurgaon’s real estate market: Expect changes with new government

The real estate market has always been big in Gurgaon and Haryana, especially now that the new government has decided to take some measures, the market is more in focus. While one reads a number of reports about the market, some of the main players are talking about the gone by year.

 

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Indian economy is witnessing positive vibes after the arrival of the new government in 2014. The zeal in the market has increased, especially after the budget has set the ball rolling for the real estate sector. With allocation of more funds for affordable housing, announcement to build 100 smart cities and housing for all, easing of FDI norms, implementation of REITs and the special focus on infrastructure development, with these announcements the government has made it clear that in order to push economic growth.

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According to recent research, The positive sentiment can be gauged by the fact that global real estate funds focused on India are seeking to raise $6 billion (over Rs. 36,000crore) in new capital on top of $1.6 billion (over Rs. 9,000crore) raised in the first seven months of 2014. Most of this is aimed at residential projects. In addition, there is a significant rise in interest from large sovereign and foreign institutional players over the course of 2014.
In 2015, as an apex body of real estate we expect from the government that real estate sector would get infra status and clarity over Real estate regulatory and land acquisition bill, single window system for approval and clearance. We look forward to a brighter era for the real estate sector in coming year which will boost the sentiments of Greater Faridabad, Naharpar along with developing areas of Delhi- NCR.’
In 2014, with the changing political scenario, Indian economy has observed impetus in every sector. In real estate sector it has observed an optimistic change with the various policy reformations. With the ease in FDI policy and prologue of real estate investment trusts (REITs) has encouraged the sector as a whole. These policy reforms bestowed new hope to attract new investors and helping the sector to relive from cash crunch.
Low-cost housing and housing for all have been identified as a focus area by the Modi government and it has promised shelter to all by 2022. Hoping ahead, we look forward to see a better future in 2015 for real estate market. We expect that government will focus in some concern areas like with easing interest rate, giving infra status to the sector and bringing transparency with establishing RERA and to give clarity on real estate regulatory and land acquisition bill.’

In 2014, As new and stable government came in existence, Indian Economy has got a momentum with various policy reforms which clearly demonstrated in all the sectors. With announcing housing for all and to build 100 smart cities government clearly proven their special focus for real estate and infra sector. Easing FDI norms and execution of REITs also opened new doors for foreign investment.
We are very much sure that housing demand and potential of the industry will increase in 2015. A research indicates that luxury housing is registering maximum growth, owing to increasing HNI (High Net-worth Individuals) population and growing aspirations of people looking for luxury lifestyle. Subsequently, we are hoping that government will bring more transparency through RERA and land acquisition bill and RBI will reduce interest rate to salvage the fund crunch in the sector.

 

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Indian-Real-Estate

Gurgaon Real Estate : The Only Way Is Up

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It’s been over five months that the new BJP led government has taken charge at the Centre. With impressive pro-business policy announcements and a good budget, the government has tried to instill a positive sentiment in the country.

A stable government in Delhi has also fueled positivity in the business sector even as it found flavour with the international business community. The real estate sector is not too far behind. The Prime Minister Narendra Modi, in his Independence Day speech, mentioned that he would strive to get FDI in the real estate sector. No wonder that the PM understands what ails the sector which feeds allied sectors like steel, cement, iron etc. This sector is the largest employer in India though it remains to get Industry status. Importantly, it addresses one of the basic needs of mankind, a home.

Allowing FDI in the real estate sector will help speed up pending projects as also will bring about a healthy ecosystem for acquiring lands and completing large scale infra projects on time. This is the need of the hour. While most players in the sector are reeling under severe cash crunch, the market seems to have become more sensitive to the customer’s needs. Today it is the actual user and not the investor / speculator who are buying properties.

With a boosting economy, more and more Indians are becoming millionaires every year. This new breed has opened up a new set of customers for the sector which is bracing itself to meet their tastes and expectations. Few years ago we saw an upsurge in the demand of “low cost or affordable” housing while today if we analyze the trends it is the high end apartments and luxury homes which are in demand.

Now look at the most happening markets in real estate. Mumbai, the financial capital of the country and Gurgaon, an emerging technology hub in the North of India. Both these places are seeing huge demand for homes across segments. While Mumbai remains to be the dream city for property buyers, the present rates at which properties are sold have raised a caution and repelled decision making for many. Gurgaon, on the other hand, is witnessing a steady growth…a good sign for a twin city.

 

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However, the one location that has maintained steady growth when it comes to demand and supply is Bengaluru. The  Silicon Valley of India has been home to migrants from all over the country, interestingly even from places like Mumbai, New Delhi and Pune. This is driven largely due to the IT sector here, the most vibrant entrepreneur ecosystem (home to most start ups!) Coupled with awesome weather, an efficient public transport with good connectivity and cosmopolitan culture has made heads turn for Bengaluru. These factors fuel Bangalore real estate’s growth despite some other markets witnessing a slump.

A very important trend, which I feel will stay for a long time, is the emergence of luxury homes as the prime puller for the high net worth individuals and NRIs who wish to settle down here after packing up from the US, UK or the Middle East. Interestingly, there is a large chunk of NRIs who are making a beeline to buy luxury homes which can cost anywhere between Rs. 2 Crore to 20 Crore. With more and more millionaires being made in Bengaluru, it is not surprising that the demand for upscale homes is growing.

I may not be able to have last-minute data to validate but can safely say that Bengaluru remains the most preferred location for people to purchase and consume property while Mumbai for its vibrant resale market where people invest to get higher returns when they sell after using it for some years.

 

Civic development authorities are also playing a very important role in providing these cities with good infrastructure a must-have for a good living. All these are signs of growth. With the PM re-affirming his vision to give the necessary fillip to the real estate sector, it is not too far away that we would get to see a better and vibrant real estate ecosystem in India.

One important point I would like to make here is that the Centre must consider a uniform code of conduct for the real estate sector in India. Presently, every state has its own rules for real estate and is archaic in nature. With one single code, the delays in clearance of properties, registration, payment of stamp duty etc would pick speed and bring in more transparency in the business. This would also do away with malpractices which directly have an impact on the property buyer.

We look forward to a more brighter era for the real estate sector which would address the housing needs of the discerning Indian diaspora.

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Cattaro Gurgaon : an unprecedented confluence of design and luxury | gurgaon noida delhi ncr india

A visionary developer AIPL has forged unparalleled partnership with four Internationally renowned Indian Designers to design and style – Cattaro, a 24-Storeyed tower with 84 bespoke residencies

Cattaro blends world-class amenities with a well-heeled concierge service that come together as a promise of elevated living.

 

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ABOUT CATTARO

India’s first bespoke designer residences created by four celebrated Indian couturiers. Each home infused with their distinct design identity and surrounded by a veritable oasis of comfort in Sector 70A, close to Southern Periphery Road, Gurgaon.

The word ‘Cattaro’ derives its origin from the ancient language of Pali and symbolizes the four essential elements of Nature – Earth, Water, Fire and Air.

Cattaro personifies the four couturiers who are elemental in the birth of India’s first bespoke designer residences, styling and designing each space to resonate their own aesthetics.

Abu Jani & Sandeep Khosla, Shantanu & Nikhil and JJ Valaya are designing and styling the residences while Tarun Tahiliani is designing the Lobby and the Sky-Lounge.

 

Abu Jani & Sandeep Khosla

We see spaces as a blank canvas, to be filled with elements that create a tableau. A home exudes style and personality. Our aesthetic is all about opening spaces using multiple elements that are layered in order to maximize the area.

It’s about creating a visual and sensory odyssey where myriad elements are used to slowly reveal a space in delicious stages rather than a flat all at once. One’s experience must be magical and magic is always about surprise and mystery. It’s about creating custom pieces of furniture that exude individuality. From superb jaali screens and lotus pond walls to lit center tables, from the utter glamour of gold mirror powder rooms to the romance of chandliers.

 

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Shantanu & Nikhil

Our design sensibility exudes eternal vintage nostalgia draped in lush classicism with a unique subtext of delicate details, simple harmonies and rich textural formats. The brand is instantly recognized for its refined luxury. Interiors become sanctuaries of decadence where the new libertine can enjoy the splendor nostalgic serenity. Muted wall textures, brass highlights, sumptuous arabesques in engraved metal and striking classic sculptures/installations depict our signature soul in a home to be.

While keeping the handwriting essentially subtle with Indian monochromatic tones, the language is most definitely contemporary and minimalistic. Coated steel greys, earthy chocolates accented with metallic tones are an essential element of the look. Our influence from the Ottoman Empire spills over into our interior space through articulate linear constructions, immaculate detailing and precise cuts with unrelenting focus on elements.

 

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JJ Valaya

The design philosophy is quintessentially Indian albeit resplendent with contemporary, modern sensibilities – where the old and the new must and can co-exist. Thus finds an expression in interior design and the decor which is a juxtaposition of opposites. The beauty and scale has been brought out of contradiction in refreshingly innovative ways by working with – ‘the old and the new’, ‘rough and the smooth’, ‘mat and sheen’ and ‘2D and 3 D’.

This is further accentuated with drama, elegance and detail. There’a usage of space enlarging materials, a play of textures and colors evocative of the Valaya look. The walls, ceilings and floor come together as one cohesive story to create a medley of experiences.

 

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Tarun Tahiliani

I deeply admire how Edward Lutyen combined English use of space with incredible Indian detailing. I am equally influenced Indian detailing. I am equally influenced by South East Asian architecture that brings gardens and water bodies indoors. At Cattaro I marry both these design sensibilities to create a feeling of cantilevered verandas that juxtapose light and space. Sumptuous water bodies, lush green indoor plants that grow in the shade and a view of the outside through long cabanas windows spell space. Rich inlayed stone work and graphic black and white patterns emerge on wall panel and floors to add texture. A feeling of a many layered, textural space that relives history in a contemporary parlance.

 

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india_luxury-home-sale

What really sells as luxury homes in India |gurgaon noida faridabad ncr

india_luxury-home-sale

Most bungalows in South Delhi are now being converted into either builder floors or apartment projects to enable the land owners to capitalize on the unlocked potential.

Meanwhile, Lutyens Zone is the area that the most powerful and influential people in the country’s capital call home. Despite the dizzyingly high prices, demand heavily outstrips supply at any point of time in this location – a factor also driving the extremely high capital appreciation in this region.

Independent houses in Aurangzeb Road, Prithvi Raj Road and Jorbagh, cost anywhere between Rs. 150-600 crore Builder Floors on Malcha Marg and in Shantiniketan cost Rs 18 crore and upwards.

Gurgaon

The fact that an increasing number of MNC, FMCG and IT companies have chosen to locate their headquarters in Gurgaon has led to the senior management of these companies seeking out the most exclusive residential options. The demand for gated community luxury homes in Gurgaon is also fueled by diplomats from Delhi’s many consulates.

Golf Course Road is one of the most sought after destination by the super-rich in this city. Options are limited to few select premium buildings by DLF like Magnolia and Aralia, where the minimum budget for apartment starts with Rs. 14 crore. Other preferred options on Golf Course Road are Verandas, with units priced at Rs. 7 crore, and Palm Springs with units priced at Rs. 5.5 crores.

Beyond Golf Course Road, Catriona by Ambiance Developers has found favor from luxury home buyers with budgets within the range of Rs. 14 crore.

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Hyderabad

Jubilee Hills and Banjara Hills together account for over 70% of the demand for luxury homes from Hyderabad’s richest citizens. However, pricing for luxury units even in these locations has remained relatively affordable because of the tumultuous political climate, which has kept overall economic dynamics in check so far.

Hyderabad’s elite rich are currently buying into: Independent houses in Jubilee Hills, with price tags of Rs. 12-25 crore – good options are scarce in this category

* Apartments in Landmark by Mantri Developers costing upward of Rs. 10 crore
* Apartments in Stone Valley Apartments priced at Rs. 4 crore upward
* Apartments in Brigade Banjara Hills priced upward of Rs. 4 crore.

With the emergence of Hitech City and Gachibowli as major employment hubs, these areas have also come on the radar of Hyderabad’s new luxury home buyers. Some of the currently preferred projects in these areas are:

* Silicon County in Hitech City, with units priced at Rs. 1.5 crore upward
* Orange County in Gachibowli, with units priced at Rs. 1.3 crore upward
* Meadows Villas in Gachbowli, with units priced at Rs. 4 crore upward.

 

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Chennai

Chennai is a city where luxury and occupant profile work well together, even for the city’s traditional rich and prominent residents.  This is saying a lot for a historically conservative and sensitive market that does not accept newer destinations easily. Nevertheless, profile still holds on the upper hand in a handful of select projects:

* Patio Apartments in Nungambakkam – units priced at Rs. 10 crore
* The Summit in Shastri Nagar, Adyar – units priced at Rs. 8 crore upward
* Laurels in Alwarpet – units priced in the range of Rs. 7 crore
* Swaroop Heights in Poes Garden – units priced in the range of Rs. 6 crore upward
* Ceebros Grayshott in Bishop Garden – units priced at Rs. 4 crore upward.

 

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Kolkata

Kolkata displays a luxury homes trend very similar to that of Hyderabad – Alipore and Ballygunge constitute 70% of the demand from the city’s ultra-rich and famous. These locations have very limited new supply, causing considerable on the pricing of existing options.

* Bel Air, the tallest luxury apartment building in Alipore, commands prices starting at Rs. 12 crore upward
* Platinum, the next preferred option, has unit prices starting at Rs. 8 crore
* Apartments in Tirumani and Highland Sapphire in Ballygunge are priced at Rs. 8 crore upward

EM Bypass, Kolkata’s latest emerging and very promising destination being favored by the city’s newer generation of HNIs, is now distinguishing itself as the go-to area for stylish homes with classy amenities. In this location, the Forum Group has launched its luxury project Atmosphere with units priced at Rs. 11 crore upward.  Eternia is another project by Concast-Unimark Group with units priced at Rs. 3 crore onwards. With a lavish rooftop clubhouse, it is attracting high-profile buyers.

 

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Pune

Pune has emerged as an important luxury homes destination, with demand driven not only by the city’s own HNIs but also by affluent buyers from Mumbai who are attracted by the high-end products available at prices that are significantly lower than for comparable projects in the financial capital.

Thanks to Pune’s live-wire multi-faceted economic growth, capital appreciation for luxury home investments is also very promising. The projects to which they are currently beating a path to are:

* Trump Towers in Kalyaninagar, with unit prices starting at Rs. 15 crore
* Yoo Pune in Magarpatta, with unit prices starting at Rs. 7 crore
* Waterfront in Kalyaninagar, with unit prices starting at Rs. 6 crore
* Renaissance in Sopanbaug, with unit prices starting from Rs. 6 crore
* Castle Royale in Bhosle Nagar, with prices starting at Rs. 5 crore.

Summary

Indian developers have not been fazed by the challenge that the deeper socio-economic connotations of what constitutes luxury poses to their new offerings, and have come out with concepts to seek to defy the ‘premium location’ logic. The success with which their efforts have been greeted varies, depending largely on how imaginatively they have been able to bring out the concept of modern luxury in new locations.

It stands to reason that the country’s most prominent residential locations cannot yield many more options for those who look for the highest status value in their homes. However, these buyers will continue to seek specific social environments that developers will have to provide in every new location and project.

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